October 26, 2007 | By Chan Lam Seng In
Net wise |
Tag:Google, pagerank, text linksText link and PageRank are making headlines recently.
Many established sites have noticed that their PageRank were downgraded by Google recently. Many speculated that they were penalized by Google for selling text links. It may just be true after all
Matt Cutts, the head of Google webspam team has mentioned in his blog that Google is against those who buy text links to improve their PageRank.
Links are used to determine a site’s reputation and they are votes by choice and link-based analysis has helped to improve the search quality. Selling and buying links will affect the web searches and make it difficult for search engines to produce relevant results. Google is trying to prevent their search results from being manipulated and that’s why they are against selling and buying of text links.
I do agree with this as this will help small sites owner in their fight for PageRank. Big corporations can easily buy their way to the top of PageRank whereas the little guys fight with their contents. With this control the little guys can compete with the big corporations in the same level field that is contents.
But on the other hand, buying text links is legitimate advertisement to get visitors to your sites. It was already there since internet advertising was introduced. There are many sites mainly selling text links as their main business. Will Google penalize them for doing what they do best legitimately? How about Google Adwords? Aren’t they text links as well? Will Google drop their Adwords?
Google has created PageRank as a standard to measure the relevance or importance of a page using text links as one of the factors to determine PageRank. But now it looks like Google is to kill its own idea. If Google is worried that buying text links will affect their search results, then they may want to come up with a solution in determining the PageRank rather than penalize sites owner
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