How Google works?
Of all the search engines on the web, the online search engine that was used the most is Google. For you to make your online
presence noticeable, it is vital that your site is findable in Google. You should also make your site part of Yahoo!, MSN Search and so on but the secret is, if your site rank well in Google, it will be well-ranked in other search engines too. Google has changed the internet searches by using a system where the search results are not just based on the page content but also the popularity of the pages indicated by the number of links the pages have. All other search engines not wanting to lose out in the competition, use more or less similar ways of search.So it is a good to understand how Google works if you want to be successful online. But how Google works is Google’s best kept secret and we can only assume how it works. No matter what, the basic concept of PageRank and Relevance Score used will guide you to increase your findability.
PageRank is a measure of how popular your site is. If you have more inbounds links to your site, you will gain PageRank but it will also depends on how important are the sites that link to yours. The more pages linking to yours, the better will be your PageRank. PageRank value is given from 1 to 10. The higher the value, the greater is the PageRank. PageRank of zero value means that the page is not in Google database. PageRank of 10 are the tops sites on the internet.
Relevance Score is another secret of Google and nobody knows how it is calculated. Based on analysis, we can assume that the key factors of Relevance Score are :
Inbound links – sites that have more inbound links match better for a given search compared to those with fewer links.
Link Text – A link from one or more words ie words that are made clickable is more important than graphical link.
Content and Layout of the web page – the more frequently a word or a phrase is used on a web page, the higher is the Relevance Score.
These assumptions may not be true, but if you follow these steps, your site may have better ranking not just in Google but other search engines as well.
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